Just three years ago, my landscape photos were terrible.
And even though I haven’t upgraded any of my camera gear in a long time, my photos have gone from amateurish to award winning.
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The weird thing is…
Taking professional-level photos is actually pretty easy once you understand how.
I bought my first camera because I wanted an excuse to do more hill walking.
I figured — if I’m surrounded by all this beauty, I might as well capture it.
But every time I came home and looked through my photos, I felt that gut punch of disappointment.
The views that took my breath away on the mountain looked flat, dull, and lifeless on my screen.
So I did what most people do…
I bought a more expensive camera.
Then new lenses.
Then tripods, filters, accessories — the works.
But nothing changed.
My photos still looked amateur.
And I started thinking maybe I just didn’t have “the eye” for photography.
Maybe I wasn’t creative enough to take professional-quality photos I could actually be proud of.
It was at this point that I was ready to give up.
I had been following the wrong advice.
It turns out that most world-class landscape photographers are just terrible at teaching.
These long term pros spoke over my head. Their ramblings about the “art of photography” were full of jargon and their smugness didn't help either…
And then it hit me.
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I’d spent the past decade of my life building Salesman.com which is a consulting business where I take incredibly complex, multi-stakeholder business deals… and break them down into simple, step-by-step frameworks so that they get done.
So I asked myself:
“What if I could do the same for photography?”
Because in landscape photography, we actually have an advantage compared to other genres of photography:
Lakes, trees, and mountains don’t move very fast.
You have time to think before you shoot.
You have the time to follow a process.
So first I documented a simple step-by-step system for getting razor-sharp landscape photos and shared it on YouTube.
That video exploded with over 500,000 views.
Then I created another framework covering how to pick the perfect metering mode every time.
Almost a million amateur photographers like you watched these videos too.
I started to get featured on the worlds biggest photography blogs.
And I even won awards from international landscape photography competitions.
And something unexpected happened…
While I was using these brand new frameworks and tools, my own photography completely transformed.
I realised that if you have the right step-by-step process to follow, then creating professional level photos that you’d be proud to hang on your walls at home become inevitable.
And now, I want to teach you the exact frameworks and give you the exact ToolKit that took me from frustrated amateur to confident, award winning landscape photographer.